Writer, editor and strategist with editorial and marketing experience in digital, print and television. Has worked on a number of high-profile media brands across numerous verticals and audiences, placing emphases on four key areas:

 

• Strategy: Content direction, voice, tone, language and SEO/LLMO integration
• Stewardship: Hands-on guidance of junior and senior producers
• Sales/Marketing Collaboration: Tailoring edit programs to client/sponsor objectives
• Efficiency: Creatively sourcing cost-effective contributors and assets

 

Beats include:

Sports   •   Media   •   Health/fitness   •   News   •   Travel

EXPERIENCE

 

BODi, Santa Monica

Editorial Director                                                                                                                           Jan 2017–Present

 

• Develop and implement editorial strategy for three brands within fitness and nutrition company
• Plan, write, edit and publish content, overseeing edit staff and contributor network
• Produce SEO, branded and CRM content to promote acquisition, conversion, and retention
• Coordinate cross-functional objectives of brand, comms and marketing stakeholders

 

TheWrap News, Los Angeles

News Editor                                                                                                                                Dec 2014–Jan 2017

 

• Assigned, edited and wrote breaking news, pop culture enterprise features
• Scripted, hosted daily news and interview videos
• Monitored and analyzed trends for edit coverage
• Created original artwork and graphics

 

RYOT News, Los Angeles

Managing Editor                                                                                                                           Jul 2013–Jan 2014

 

• Wrote, planned and edited breaking news and enterprise features for nonprofit news site
• Managed edit team and ad hoc international contributor network
• Established editorial direction and content strategy with founders and Editor-in-Chief
• Saw returning visits increase by 40%

 

Men’s Fitness, New York

Digital Editorial Director                                                                                                             Sep 2011–Mar 2012

 

• Led site relaunch, including content strategy, site map and art direction
• Established systems for most cost-effective external asset acquisition
• Grew traffic 20%+ via social strategy and partnerships
• Doubled social media following with aggressive engagement plan

 

CNN Travel, Hong Kong

Project Deputy Editor                                                                                                                 Aug 2009–Jan 2010

 

• Supervised international edit team through site launch
• Planned, top-edited and published features to global CMS
• Established voice and editorial direction with Editor-in-Chief

 

Dennis Publishing, New York

Executive Editor                                                                                                                         Mar 2000–Mar 2009

 

• Managed editorial, photo and video teams through multiple restructures
• Planned front- and back-end interfaces with in-house development team
• Achieved YoY cost savings in photo + video depts. of more than one-third
• Produced, directed, storyboarded and scripted photo and video shoots

 

CSTV/CBS Sports Network, New York                    

Writer, On-Air Talent                                                                                                                   Aug 2003-Jun 2006

 

• Scripted and performed regular segments for several weekly programs
• Anchored and edited 2-4-7 program newsbreaks

 

ABC Sports/ESPN, New York                 

Associate Producer                                                                                                                    Aug 1999-Jan 2000

 

• Wrote, edited and published feature articles, interviews and previews
• Updated homepage in real time with game day news and developments
• Edited graphics, video and sound clips for day-of highlights packages

 

Grey Advertising, New York                                     

Account Executive, Copywriter                                                                                                  Jun 1997-Aug 1999

 

• Strategized and developed multi-million-dollar promotional programs
• Managed daily account activity and client services
• Led client presentations and in-house creative exploratories
• Wrote copy and guided art direction

 

Freelance Writer/Editor/Producer

Mar 2010–Present

 

Editorial clients: Rolling Stone, CNN, ESPN, Popular Science, Los Angeles Magazine, Men’s Journal, Woman's Day, Activision, Thrillist, Premiere, British Airways, Parade publications, Turner Networks.

 

Ad/marketing clients: Nissan, Unilever, Vanguard, Hasbro, Topps, Fox Sports, Bayer, Panasonic, Jack Daniels, Comedy Central, R.J. Reynolds.

 

Highlights

• Scripted 2011-22 Clio Awards shows for Joan Rivers, Alec Baldwin, Whoopi Goldberg, Lewis Black and others
• Scripted and hosted live webcasts from the Consumer Electronics Show
• Delivered industry address at South By Southwest Interactive Festival
• Oversaw global CNN content package with pageviews in the millions

 

 

EDUCATION

 

Florida State University, Tallahassee

Communications (B.S., GPA 3.7)

 

 

SKILLS

 

SEO  Storytelling  Research  Strategy  Copywriting  Copy editing  Prose  Presentation  HTML  Adobe Photoshop  Drupal  WordPress  Sanity  G Suite  MS Office  PC  Mac

 

 

MEMBER

 

Football Writers Association of America, SAG/AFTRA