Resume

Jordan Burchette is an editorially ambidextrous leader with proven success shaping content strategy and storytelling across digital, print, and television. Versed in managing end-to-end editorial operations, he delivers high-impact content that drives awareness, user engagement and audience loyalty for brands including CNN, ESPN and Rolling Stone. Known for a unique creative vision, lofty editorial standards and ever-evolving understanding of media landscapes across diverse verticals and audiences, Jordan emphasizes four key competencies:

 

  • Strategy. Content direction, voice, tone, language and SEO/LLMO integration
  • Stewardship. Hands-on guidance of junior and senior producers
  • Collaboration. Tailoring edit programs to cross-functional objectives
  • Efficiency. Creatively sourcing cost-effective contributors and assets

 

Beats include:

Sports   •   Media   •   Health/fitness   •   Entertainment   •   News   •   Travel

EXPERIENCE

 

BODi, Los Angeles

Editorial Director                                                                                                                        Jan 2017 – Present

Devised and implemented content strategy for three brands within health and fitness company, navigating multiple acquisitions and organizational restructures. Planned, wrote and edited thousands of articles, managing editorial staff and contributor network.

  • Produced high-performing SEO/LLMO, branded and CRM content, driving acquisition, increasing conversion, and promoting customer retention.

  • Regularly re-optimized article library, improving average rank in Google despite industry-wide declines in clickthrough from search.

  • Prevailed upon leadership to leverage existing video assets for use on YouTube and reciprocal site content, increasing engagement and conversion.

  • Maintained content calendar and library credited with generating revenues totaling approx. $500k per year.

  • Observed federal regulatory requirements and coordinated with legal team, aligning science with brand messaging and audience considerations.


Writing/Editing/Producing

Freelance                                                                                                                                       Mar 2010 – Present

 

Editorial clients: Rolling Stone, ESPN, CNN, Popular Science, Los Angeles Magazine, Thrillist, Men’s Journal, Woman's Day, Activision, Premiere, British Airways, Parade publications, Turner Networks, A360 Media.

 

Ad/marketing clients: Nissan, Vanguard, Unilever, Hasbro, Topps, Fox Sports, Bayer, Panasonic, Jack Daniels, Comedy Central, R.J. Reynolds, Coop Sleep Goods.

 

Highlights

  • Scripted 2011-22 Clio Awards shows for hosts Joan Rivers, Alec Baldwin, Whoopi Goldberg, Lewis Black and others

  • Scripted and hosted live webcasts from the Consumer Electronics Show in Las Vegas

  • Delivered industry address at South By Southwest Interactive Festival

  • Led global CNN content series that averaged 1M pageviews per installment

 

TheWrap News, Los Angeles

News Editor                                                                                                                                Dec 2014 – Jan 2017

Assigned, line-edited and wrote breaking news and enterprise features for Hollywood trade website. Writer and on-camera talent for daily news and interview videos. Designed original artwork and infographics.

  • Tracked real-time film, TV and pop culture trends, quickly turning around news breaks from discovery to publication to email blast in three minutes or less.

  • Delivered breaking-news alerts to 50k-plus-member subscriber base, driving rapid engagement and reinforcing the publication’s reputation for up-to-the-minute reporting.

  • Evaluated content performance using real-time analytics tools to inform editorial coverage decisions.

 

RYOT News, Los Angeles

Managing Editor                                                                                                                       Jul 2013 – Jan 2014

Wrote, planned and edited breaking news and features for nonprofit website that paired news with action. Managed edit team and international volunteer contributor network. Established editorial strategy with founders and Editor-in-Chief, compassing shoestring budgets among other constraints.

  • Mentored junior writers, providing constructive feedback and guidance to elevate the quality of their work.

  • Led regular brainstorms to generate relevant story ideas, editorial angles and follow-up reporting.

  • Saw returning visits increase by 40% with more targeted story selection and UX improvements.

 

Men’s Fitness, New York

Digital Editorial Director                                                                                                       Sep 2011 – Mar 2012

Led complete site relaunch, including content strategy, site maps and art direction. Managed day-to-day publishing, including oversight of calendar, edit staff and freelance contributors.

  • Maximized budget by establishing systems for the most cost-effective acquisition of external assets.

  • Grew traffic 20%+ via social strategy and strategic partnerships.

  • Doubled social media following with aggressive update and engagement plans.

 

CNN Travel, Hong Kong

Project Deputy Editor                                                                                                             Aug 2009 – Jan 2010

Supervised edit team spread across six Asian cities through launch of travel-focused website. Planned, top-edited and published features to global CMS. Forged voice and editorial direction with Editor-in-Chief.

  • Developed and maintained a consistent brand voice and style guide across all content outputs.

  • Utilized SEO best practices to improve search engine visibility and organic traffic.

  • Introduced innovative content design flourishes (layouts, infographics, etc.), increasing social shares.

 

ADDITIONAL EXPERIENCE

 

Dennis Publishing | Executive Editor
CBS Sports Network (formerly CSTV) | On-Camera Talent
ABC Sports (ESPN) | Associate Producer
Grey Advertising | Account Executive

 

 

EDUCATION

 

Florida State University, Tallahassee

Communications (B.S.)

 

 

SKILLS

 

 SEO     Storytelling     Research     Strategy     Copywriting     Copy editing     Prose     Presentation     Journalism    HTML     Adobe  Photoshop     Google Analytics     Amplitude     Drupal     WordPress     Conductor     G Suite     MS Office     PC     Mac 

 

 

MEMBER

 

Football Writers Association of America, SAG/AFTRA